Success Story:
Evadav Traffic Group
“NewsBreak has been instrumental in helping us scale user acquisition for the Hidy VPN app. By combining bold, benefit-focused creatives with Target CPA bidding and iOS-specific targeting, we were able to drive high-quality users below our cost goals. With CPI coming in 29% under target, NewsBreak proved to be a highly efficient and reliable channel for app growth.”
CTR
CVR
Below CPI goal
Campaign Objective
Drive high-quality app installs for Hidy VPN that convert into trial users and paid subscriptions, while maintaining an efficient cost-per-install (CPI) below performance benchmarks.
Strategy
To meet their objective, the team implemented a performance-driven approach that combined precise targeting with creative execution. Target CPA bidding was used to optimize for efficient installs, while campaign targeting focused specifically on English-speaking users with iOS devices running versions 15 through 18. Two user flows were tested: one that drove users directly to the app store for a streamlined install experience, and another that used a prelander page to build trust and guide users from web to app. Creatives featured bold, text-forward messaging emphasizing key benefits of the VPN, such as enhanced privacy, virus protection, and improved phone speed.
Insightful results
The campaign consistently outperformed CPI goals, with results coming in well below benchmarks. One approach delivered installs at a 29% lower cost than expected, while another saw similar success.
Beyond cost efficiency, the ads drove strong engagement with above-average click-through and conversion rates.
These results demonstrated that NewsBreak's native ad platform could deliver scalable, performance-driven growth for mobile app advertisers.
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